I get asked all the time how do you build a community on Facebook.
How do you get more likes?
How do you get more shares?
How do you get more interaction?
This one common mistake may be the reason you are having a hard time growing your Facebook page.
Now, before we dive into what that mistake is, I want to say that Facebook changes their formula for who sees your posts and pretty much everything they do what seems like daily. I’m sure as I’m writing this Facebook is cooking up a new plan on how to change the things many of us have worked hard to figure out.
That said, I am a firm believer that if you fix this common mistake then no matter what Facebook throws at us you will still be able to build your community.
Only posting about your sessions.
I realize that you are your brand and your sessions are you work so it only makes sense that those are what you post about. However, are these things going to keep a current customer following your page? Probably not.
The reason this is a problem:
Have you ever gone to a party and started to talk to someone who only talked about themselves. You listened to them go on and on and they never even asked your name. Yeah, me too. Do you want to get together with that person for coffee? Yeah, me either.
Building your Facebook page is like building a friendship.
1. Ask questions.
Post an image in black and white and color and ask which they like better. Ask what their favorite ________ is. There are TONS of things you can ask. They don’t even have to relate to photography. Who is your ideal client? What does she like? What does she do? Ask questions that relate to HER.
2. Provide value.
Give your client a reason to follow you. Share simple photography tutorials, craft ideas (if you are trying to reach moms), wedding planning tips (if you are trying to reach brides), pregnancy tips (if you want the mom-to-be). Again, it does not always need to talk about photography. Remember it is not what YOU are interested in, it is what YOUR client is interested in.
3. Be consistent.
Remember this is a friendship. If you have coffee with a friend and hit it off, you aren’t going to wait a month to call her again. Decide how often you want to post to Facebook. I’m not saying you have to post 3 times a day or 3 times a week. But find something that works for you and will keep you on your clients mind.
4. Show your personality.
Clients book and people buy from you because they like you. Share a little about yourself. However, remember the 80/20 rule. 80% of what you post should be about your client – asking questions and providing value. 20% should be about you.
Now, I’m not saying you can’t post images from your sessions, in fact just the opposite. You should. People want to see your beautiful images. Just remember there is so much more you should be doing if you want to grow your Facebook page.
If you follow these simple steps to fix this common mistake people are more likely to interact and share your content. That interaction and sharing is what will organically grow your site.
What is one thing you are going to post on your Facebook page today to fix this common mistake? Tell us in the comments below.