There are a few things that clients really look for in your portfolio when they are looking to hire you as their photographer. Sometimes it is specific things in your portfolio that get you hired, but most of the time it is the way that you make a potential client feel as they look at your images. When they feel something, they think, “I must hire this photographer!”
Your images should connect with your potential clients and make them realize that you can provide them with something that they don’t already have or can’t create themselves. Here are a few ways you can create photos that are sure to get you clients.
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- No.01Appeal To Moms
Let’s be real. It’s the moms who hire us. Not always, but 99% of the time I am hired by moms. Because I know this, I try to appeal to my mom market with every image I take. I like to create honest images of mothers with their children, showing my potential client moms that I will get sweet images of them with their children…something that most moms don’t usually have.
- No.02Portray Honesty
Anyone can get a photo of a person looking at the camera, but it takes time and skill to get a truly honest portrait of someone. I love to fill my portfolio with images that contain truly candid moments, as they portray the most honesty. I want my potential clients to know that, yes I can get photos of their children looking at me, but I can also capture candids of them truly being themselves. It is those candid photos that get my clients to email me and schedule a session.
- No.03Have Cohesive Images
Having a clear photography style is the biggest way you can get clients. When you have a clear photography style, it speaks for you as a photographer. It allows your images to do the talking and the selling.
Having a photography style means that your images are cohesive and they flow together effortlessly. It means that, no matter where you are and what your subjects are, your images contain the same style each and every time.
This is what gets you hired, each and every time. Clients like to see a professional who has a photography style, because it means that the photographer will deliver the images that they are hired to create.
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- No.04Show Unity and Love
Creating images that tug at the heartstrings is always a tried and true way to get clients. Having images that show unity and love makes clients want to hire you so you can make their family look that way too. Create images in which the mom is the focal point, allowing her to shine and be proud of the family that surrounds her. Because doesn’t any mom want to have a beautiful photo of her family loving one another?
- No.05Provide A Variety
Be sure that you provide a variety of images within your sessions to show off your talents and show clients that you will give them a lot of different things, all with the same style of course. Be sure your portfolio is full of images that are both far away to capture the scene, and close up to capture their children’s beautiful eyes. Photograph from up high and down low to offer different perspectives, showing your potential client that you create unique images.
- No.06Tell A Story
As you are creating a variety of images from a variety of different angles, you are showing your clients that you can tell a story. Gone are the days when clients want pictures of them simply staring at the camera. Today clients want photos of them interacting with one another and showing emotion. By taking the time to have fun with your clients during your session, you will create stories through your images. And these are the images that clients will hire you for.
It really is how you make a client feel that convinces them that you are the right photographer for them. Knowing that you need to appeal to their emotions, work towards building a portfolio that shows your potential clients that you can offer something that others cannot. All this being said, stay true to yourself as a photographer and create images that make you happy first and foremost. It’s important that your images inspire you as it will motivate you to stay creative.