As a blogger, finding the right keyword for SEO is a great way to make sure I get the readers I want to find my site. If you own a photography business you know that word of mouth is a fantastic way to get business. However, getting searches through Google is a great way to reach new clients as well.
Tool to find a keyword for SEO
When I first started blogging I read every blog I could find to teach me about SEO and blogging in general. I found a site that recommended using Google Keywords to help you find a keyword for SEO. Genius! Google has created this tool for Google Ads but as a blogger it is the perfect tool for us.
How it works
1. Go to Google Keywords.
2. Type in possible keywords that you think someone may type to find your blog post.
3. Hit “Search”, this is the information you want to investigate. Your keywords will show up at the beginning and then there is a list of additional keywords that may be useful.
Beside each keyword there is “Competition” which will be “Low”, “Medium”, or “High”. This tells you how many other sites out there are using the same keyword for SEO. In this case, all our keywords had “Low” competition, which is great.
“Global Monthly Searches” shows you how often people all over the world have searched that keyword on a monthly basis.
“Local Monthly Searches” shows you how often people meeting your criteria (I believe what you have put in the “advance filters” section) have searched this keyword.
So for our search you can see that all the keywords had low competition. Next, I look at “Global Searches” because I don’t need my readers to only be local and “how to photograph at night” had the highest hits for a month.
Next you can look at the additional keywords that Google generates for you. Sometimes you can find a better match than what you wrote originally. For example, “night photography” has a much higher “Global Monthly Search” than “how to photograph at night” and they both have “low” competition.
Therefore, I would choose “night photography” for my keyword for SEO if I were writing a post about night photography.
You can use this tool for creating keywords for SEO as a blogger or photographer. Just remember, what would your ideal reader/client search to find your website or blog post.