Marketing for Photographers: 3 Ways to Use Videos to Stand Above the Competition

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marketing for photographers*This is sponsored by Animoto.
Using videos is one of the best ways to stand out and book potential clients. You can use videos to showcase your work, present the images to your client, and show how fabulous your clients think you are. The possibilities are endless. Did you know that 90% of online shoppers find a video helpful in making buying decisions. 46% of people say that after viewing a product or service mentioned in a video they are more likely to seek more information. That means almost half the people who watch your video are going to want to learn more about you and what you have to offer. Why wouldn’t you want to take advantage of this fantastic marketing tool?

How to Use Video for Marketing for Photographers

1. Create your own commercial/welcome video
Creating a video for potential customers to view is a great way to showcase your personality, style, and skills as a photographer. Right away, they get a feel for your style since you are showcasing your best work. Even the song you choose will give them an idea of your personality. Are you fun and upbeat, soft and whimsical, or loud and full of energy? It is amazing how even a song can help your clients know if they want to work with you. Think of it as your own commercial.

Below is an example of a welcome video I made for Click it Up a Notch at Animoto. Obviously, as a photographer trying to book clients, you could use different text throughout the video. I would suggest using words to describe your style and personality.

2. Present your clients with a video montage.
Instead of sending your clients a link to a gallery of images, create a video set to music to really move them. There is something to be said about seeing your family photos set to a great song. This is a fantastic way to go above and beyond for your clients. Imagine their surprise when you present them with this video. Consider taking a little video footage during the photo shoot and inserting that in between the images.

I did the following session over a year ago. When I sent the video over to my friend, who has seen these images for the past year and has them on her walls, she cried. There is something about videos that really touch people.

3. Show off your love letters.
You impressed your clients and they are eager to tell you. Ask them to write down their testimonials and give you permission to use them. Pull a few images from the session, along with some kind words they had to say, and create a video. This would be a great video to have on your “Book a session” page or your “Contact me” page. Let your future customers know how adored you are by your current clients. Not only do you get to put your work in front of them again, but you get to show them how awesome everyone thinks you are.

I don’t have a photography business but have had the pleasure of taking some photos for friends. Here is an example of a video you could create. Yes, I made up my testimonials and yes, I’m pretty fabulous in my imaginary world.

There are so many other ways you can use videos for your photography marketing and business. All these videos were made at Animoto using Animoto Pro. The folks at Animoto want to offer you guys a chance to take advantage of their amazing service by offering Click it Up a Notch readers a discount code. Use the code NOTCH and receive $50 off a year of Animoto Pro when purchased by June 23rd. With over 1000+ Triple Scoop Music tracks and pro-exclusive styles designed with pro photographers, you don’t want to miss out on this opportunity.

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*This is sponsored by Animoto.

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  • June 13, 2013 at 12:13 PM

    Courtney, I adore these videos. I know we have both talked about the power of movies & there’s something to be said about adding in great music! The emotions it evokes cannot be matched! I can see how the possibilities would be endless for a company when using such a great tool. It’s something I would love to add to my blog as well. Thanks for sharing!

    • Courtney Slazinik
      June 18, 2013 at 11:57 AM

      Thanks! It was so fun to make these videos and SO EASY using Animoto!

  • June 17, 2013 at 5:54 PM

    Hi Courtney,

    Your welcome video is incredible; wonderful work! Thank you for your post.

    • Courtney Slazinik
      June 18, 2013 at 11:58 AM

      Thank you so much Jean! It was fun to make that video!

  • Cherish C.
    June 23, 2013 at 11:45 AM


    What song was it that you used for your friend’s video?

    • Courtney Slazinik
      June 23, 2013 at 1:33 PM

      It’s called “Hourglass” by Mindy Gledhill. LOVE that song..oh I love it! Her whole album that one is on is amazing!

  • June 15, 2014 at 11:34 PM

    I can’t wait to get started on adding video to my website and client offerings. Thanks for the great tutorial!

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